Luiz Carlos Trabuco Cappi Maintains His Course of Work Despite Attractive Offers

Luiz Carlos Trabuco Cappi is a revered business leader and a scion of success. For decades, he has shaped his career in the banking industry always working hard to come up with a strategy that will support his clients. Firs joining Banco Bradesco as a young intern in charge of the administrative department, he focused on landing major promotions that would later on contribute to his success in the field.

Background Information

Luiz Carlos Trabuco Cappi joins the list of the longest serving leaders in the industry for almost forty eight years. He has been serving Banco Bradesco since 1969 and has successfully managed to attract his clients through pension policy reforms. Over the years, Trabuco worked his way into becoming an executive leader in the department of finance. Just like other attaches in the organization, he focused on streamlining the firm’s operations and becoming one of the best executive leaders.

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Contribution

The first elevation Carlos Trabuco Cappi earned was in the marketing department. In his tenure, he oversaw different marketing projects with the intention of adding value to the business. Besides, he also earned a promotion to serve as vice president of the firm where he worked closely with Brandao de Mello, the former president. Over the years, he grasped a few instrumental lessons about managing a bank thereby earning him one more promotion as the CEO.

Leadership Roles

Luiz Carlos Trabuco Cappi is a loyal employee who did not change his place of work in search for greener pastures. Since he joined Banco Bradesco, he has held executive positions with an unwavering dedication. Of course he was lured by different companies to join them but he never gave in. For him, there was more to a career than seeking promotions in different firms according to agenciacma.com.br. Today, he still retains an executive position not only as the CEO but also a role model and mentor to emerging professionals in the banking sector.

Trabuco’s Professional qualifications

One more interesting fact about Luiz Carlos Trabuco Cappi is the fact that he did not study finance even though he works in the industry of finance. On the contrary, he studied socio-psychology at the University of Sao Paulo.

Find more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

Both Lazaro Brandao And Luiz Carlos Trabuco Cappi Seek To Fight Technological Illiteracy

One of the largest banks in Brazil, Grupo Bradesco, has recently announced that major changes will be occurring to its top leadership.

The longtime head of the board of directors, Lazaro Brandao, will be stepping aside. In his place will be Luiz Carlos Trabuco Cappi, the current CEO and more than 45-year employee of the bank.

Both executives have stated that they share, more or less, the same strategic view of the bank’s future. They will continue to seek to achieve organic growth while following competitive initiatives in all of their markets. Both men have stated that the current position of Bradesco is a strong one, enabling the bank many economies of scale and competitive advantages that it can use to gain an edge in most of its core markets.

But one of the main challenges that both Brandao and Trabuco Cappi see in the coming years is the large number of the bank’s customers and prospective customers that have no access to online banking facilities. Both Brandao and Trabuco Cappi were some of the earliest and strongest supporters of the development of user-friendly online banking platforms anywhere in Latin America. As early as the late 1990s, Bradesco had a fully functional online banking platform that immediately proved the concept and demonstrated that customers who use the online banking platform instead of traditional in-person banking facilities tend to be both more satisfied with their banking experience and cost orders of magnitude less than resource-heavy brick-and-mortar customers.

Read more: Aos 91 anos, Lázaro Brandão renuncia ao conselho de administração do Bradesco


This realization has led Bradesco to follow an aggressive strategy of rolling out new technologies every year. Today, the bank has among its portfolio of technologies the award-winning Next online banking platform, a system that allows clients to do virtually any banking task from the comfort of their own home or anywhere that they are able to connect to the internet via a mobile device. Systems such as online wire transfers, which are still not even common in the United States, enable Bradesco customers to enjoy a range of online banking options that is simply unparalleled anywhere else in the world.

But there is a problem. Over 13 million of the bank’s 27 million customers have no way of reliably connecting to the internet. Many of those customers have no means to connect online at all. This presents a huge challenge to the bank. If a large portion of these customers were able to connect online, it would not only allow them to enjoy far more positive overall banking experiences, it would also save Bradesco billions of dollars each year in human resource-related expenses.

Additionally, these customers are usually unable to connect online because they either have no access to internet-capable devices or because they are completely technologically illiterate. Both Brandao and Trabuco Cappi have stated many times that this is not just a dire problem and an urgent challenge for Bradesco, but it is also a serious issue confronting the country of Brazil as a whole. Getting these people up to speed on how to use the internet and allowing them access to it could not just improve their banking experience, it could mean sharply increased economic output for the country as a whole.

Although Brandao and Trabuco Cappi have been coy about their plans to confront this problem, there have been rumors that there may be promotions in the future that involve the giveaway of internet-capable devices with the opening of certain types of accounts. There has also been talk that Bradesco may be striking agreements with the government and other banks to bring the level of technological literacy in the country more in line with first-world levels.

See: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/