The “Queen of Unicorns” is a vibrant human being whose more official name is Doe Deere. Deere is an entrepreneur who has exploded onto the beauty scene and is quite the force to be reckoned with. Her cosmetic brand, Lime Crime, is booming.
Deere grew up in Russia, and moved to New York as a teenager. Like many young people who come to the city, she came with a dream. Her dream was to become a musician. Deere says that being a musician taught her a lot of important things that have helped her gain success in the world of makeup. She has always had a knack for marketing and business though. At the age of 13 she made some cash selling temporary tattoos to classmates. She credits her temporary tattoo success to her marketing strategy of wearing them which made them look cool and showed other kids that it was okay to wear them.
Deere’s advice to other ambitious young women is to follow their hearts. She is quoted saying “ I believe that every person has something special about them, some kind of unique skill or quality that only they have in the world”. She feels that focusing in on that skill or quality is the key to a person reaching their fullest potential. In her interview with Guest of a Guest, she emphasized the importance of knowing oneself, and knowing that no person is too different or completely alone in their ways of thinking.
Lime Crime was born when Doe Deere realized that she was not the only one who gravitated towards the things she liked, and she could give people like her the things that she longed for in the beauty industry. She loves “bright and unusual colors” but could never find them in makeup stores because the “natural look” was all the rave. Deere hopes that Lime Crime products encourage people to be themselves, the same way makeup has done for her.
Customers can now express themselves with a variety of products such as, lipsticks, highlighters and hair dyes. The products can be found on the company website, but can also be found all over social media. Lime Crime is known for extensive social media following, and owes much of its success to social media platforms and their users. The products are also cruelty free and vegan, something that is very important to Deere. Customers can have fun changing up their looks without having to worry about whether the company treats animals ethically.
Doe Deere, the “Queen of Unicorns” is proof that one can combine all of their passions into something that not only supports them, but also does great things for the world.
To learn more, visit http://www.doedeere.com/.